We have used several blogs to discuss the content on your web page. Strong content is one of the best SEO tools your business can use to increase your website traffic and search engine visibility. We have already covered preparing to write content, building credibility, and writing actionable content.
This blog is going to focus on structuring your websites content to get the most from the SEO tools your business is already using.
Making The Content Appealing To Readers
One thing you need to know before beginning your structure is that you want to structure your content in a way that it is going to be appealing to readers. Most readers never read through entire website content, they more along the lines of scan the content instead.
So writing your website content in the same form of this blog is not going to give you successful results, you want to appeal to your customer’s interests by bringing them exactly what they are looking for: the point.
Keeping It Short
In order to bring the point directly to customers, you want to use short paragraphs that should be kept between 1-4 sentences per paragraph. The first sentence should introduce the main point that is going to be made in that paragraph to hold the readers’ attention.
Using bullet points or lists are another great idea to get straight to the point as well. Bullets draw attention; so making your lists from bullets is going draw your reader’s eye.
One thing you will notice about our blogs that you should use is the subheadings. Subheadings can help your customers find what they are looking for in a simple way; it is literally put out there for them in bold letters.
Subheadings make things easier to read and are encouraged when writing web content.
Keep It Clean
When you are writing your web content, you want to keep it clean. This is more than just checking for spelling and grammar errors. Keeping it clean is similar to keep it short because it makes the content simple to read. You want to avoid using too much fluff and jargon.
People want their information right up front and if they have to read through the fluff, they are going to give up and find the information somewhere else.
However, don’t confuse fluff with details. When we discussed actionable content, you don’t want to make the instructions difficult to understand by making them too short. You can find a happy medium between being detailed and carrying on. If you feel like your thought is done and complete, it is.
Get The Picture?
Sometimes reading can be a bit much on the eyes and the brain. You can break up your content by offering visuals to give the reader a break. This is important in actionable content, you want to give a visual of your expectations to act as a guide to your customers as well as lighten up your page.
Once you have followed these basic takeaways, your content is starting to be clear and strong. Don’t be afraid to take advantage of SEO tools, you can never put too much work into your web sites content.