Doesn’t it get slightly weird when you end up reading the same content posted in the same way in multiple places? Do you find that your eyes start to glaze over and you end up feeling like you are being broadcast at? If you are like me, you may follow the same core group of […]
You should regularly audit your reputation management plan even if it’s unlikely your business will suffer the scale of a PR crisis that the likes of Dominos, Toyota, and Nestlé have had to deal with. I regularly talk about needing to monitor online communications channels to see what other people are saying about you. But monitoring […]
A company I know is looking to hire permanent staff who’ll work with social media. Trouble is, they know very little about social media themselves. They’ve heard plenty about the benefits of social media. I know they’ve even seen a campaign generate some great results, but that was after they outsourced (to me! Yes, I know. Shameless […]
Different people want to know different things about you and your company. Some folks want the latest news. Others want tips or hints on how to get the best out of existing products. If you’re using a variety of communication tools to talk with customers –blogs, Twitter, Facebook, etc– it can be a good idea […]
1. Broadcast Spam The easiest way to ruin your company’s social media reputation is to tweet spammy links or Facebook updates related to selling your stuff. Constantly. Frequently. Everyday. In no matter of time at all people will close their ears to what you have to say, letting your avatar drift by in the twitter stream. At […]