While having a blog is a good way to attract visitors to a website, it is not enough to just simply have a blog. You need to write high-quality posts in order to see the maximum benefits associated with having a blog. When you are able to create high-quality content for your blog, you will […]
I came across this good article this morning on BusinessWeek on the topic of blogs for small businesses. It’s a good introduction to business blogging and what it might mean for your small business. A few additional points that I’d like to make: For many small businesses, you want to create a deep and trusting a […]
I was reading a business blog this morning that admitted that: “Most of our website visitors come in the “front door” and never visit this blog.” If I was mentoring this nicely designed and well-written blog, the one thing I would encourage to combat this would be to share useful content. And make that really visible on the front page […]
There’s a brilliant post over at Copyblogger on the Harsh Realities of Social Media Marketing by the ever-erudite Sonia Simone. One of the points Sonia makes is that “”#1: No one is reading your blog.” Or to paraphrase her sentiments slightly; you have to come up with original, thoughtful kick-ass copy to find and keep your audience. […]
Like you, I want to drive traffic to my website. Not just trickles: I want stacks and stacks of visitors! And then some. Here are ten of the things that I do to generate traffic; maybe they can help you as you seek to drive oodles of traffic to your own site: 1. Blog with WordPress […]
So you’ve been running a business blog for a while now. Maybe it’s hosted on at a different domain to your regular business site, maybe it’s not. Maybe you try to be more informal, more conversational than you allow yourself to be on the “real” site. But what if it’s not working? What if 90 percent of […]
Let’s face it. One of the prime reasons for writing a B2B business blog is that you want to up the conversion rate of all that web traffic your SEO and pay-per click campaigns generate. Getting a stack of visitors to your site might be one thing, but it’s worthless if you have a 90+ […]