Content Marketing is an integral part of Digital Marketing and writing great content is key to get the clicks and traffic to your website. You can write great content but if no one clicks on them then it’s useless. The title of the content is the first hook and your only chance to capture a …
One of the things that are hardest for businesses to embrace content marketing is that it involves a change of mindset, as well as a change of strategy. You have to start thinking like a publisher. Are you ready? Now I know that your company might build great widgets or offer super fantastic B2B services; but to …
The success of your content marketing always rests on whether you’re getting the right message in the right format to the right audience and in the right way. It sounds simple in theory but you’d be amazed at how many (small!) businesses can’t work this out. Identify your audience? Are you selling services, consulting, products, you name …
If you’re starting a new online business – or transitioning your existing business to the web – and have decided to use content marketing to promote your business and build your brand, you’re probably hoping it will yield results very quickly. Or even immediately! The bad news is it won’t. After three months you probably won’t’s see …
Content Marketing – How long does it take to work? Read More »
One of the things that are hardest for businesses to embrace content marketing campaign is that it involves a change of mindset, as well as a change of strategy. You have to start thinking like a publisher. Are you ready? Now I know that your company might build great widgets or offer super fantastic B2B services; but to …
7 Things To Ask Before Launching A Content Marketing Campaign Read More »
The old adage “build it and they will come” doesn’t apply to business blogging anymore. The Net’s awash with noise and for your business blog to stand head and shoulders above the rest –no matter what kind of business you’re in– you need to invest time, energy, and effort. You also have to write with …
I was reading a business blog this morning that admitted that: “Most of our website visitors come in the “front door” and never visit this blog.” If I was mentoring this nicely designed and well-written blog, the one thing I would encourage to combat this would be to share useful content. And make that really visible on the front page …
Let’s face it. One of the prime reasons for writing a B2B business blog is that you want to up the conversion rate of all that web traffic your SEO and pay-per-click campaigns generate. Getting a stack of visitors to your site might be one thing, but it’s worthless if you have a 90+ percent …
