Content Marketing

Content Marketing Strategy

Are you ready to become a publisher? What You need to know before launching a content marketing campaign.

One of the things that are hardest for businesses to embrace content marketing is that it involves a change of mindset, as well as a change of strategy. You have to start thinking like a publisher. Are you ready? Now I know that your company might build great widgets or offer super fantastic B2B services; but to …

Are you ready to become a publisher? What You need to know before launching a content marketing campaign. Read More »

choosing the right channel for your content marketing success

Simple Tips For Your Content Marketing Success

The success of your content marketing always rests on whether you’re getting the right message in the right format to the right audience and in the right way. It sounds simple in theory but you’d be amazed at how many (small!) businesses can’t work this out. Identify your audience? Are you selling services, consulting, products, you name …

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content marketing

Content Marketing – How long does it take to work?

If you’re starting a new online business – or transitioning your existing business to the web – and have decided to use content marketing to promote your business and build your brand, you’re probably hoping it will yield results very quickly. Or even immediately! The bad news is it won’t. After three months you probably won’t’s see …

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content marketing strategy

7 Things To Ask Before Launching A Content Marketing Campaign

One of the things that are hardest for businesses to embrace content marketing campaign is that it involves a change of mindset, as well as a change of strategy. You have to start thinking like a publisher. Are you ready? Now I know that your company might build great widgets or offer super fantastic B2B services; but to …

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Share Useful Content on Your Business Blog

Share Useful Content on Your Business Blog

I was reading a business blog this morning that admitted that: “Most of our website visitors come in the “front door” and never visit this blog.” If I was mentoring this nicely designed and well-written blog, the one thing I would encourage to combat this would be to share useful content. And make that really visible on the front page …

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