Content Marketing is an integral part of Digital Marketing and writing great content is key to get the the clicks and traffic to your website.

You can write great content but if no one clicks on them then it’s useless. … Read More

One of the things that are hardest for businesses to embrace content marketing is that it involves a change of mindset, as well as a change of strategy. You have to start thinking like a publisher. Are you ready?… Read More

The success of your content marketing always rests on whether you’re getting the right message in the right format to the right audience and in the right way.

It sounds simple in theory but you’d be amazed at how … Read More

If you’re starting a new online business – or transitioning your existing business to the web – and have decided to use content marketing to promote your business and build your brand, you’re probably hoping it will yield results … Read More

One of the things that are hardest for businesses to embrace content marketing is that it involves a change of mindset, as well as a change of strategy. You have to start thinking like a publisher.

Are you ready?… Read More

The old adage “build it and they will come” doesn’t apply to business blogging anymore. The Net’s awash with noise and for your business blog to stand head and shoulders above the rest –no matter what kind of business … Read More

I was reading a business blog this morning that admitted that: “Most of our website visitors come in the “front door” and never visit this blog.”

If I was mentoring this nicely designed and well-written blog, the one thing I … Read More

Let’s face it. One of the prime reasons for writing a B2B business blog is that you want to up the conversion rate of all that web traffic your SEO and pay-per click campaigns generate.

Getting a stack of visitors … Read More