One of the things that are hardest for businesses to embrace content marketing is that it involves a change of mindset, as well as a change of strategy. You have to start thinking like a publisher. Are you ready? Now I know that your company might build great widgets or offer super fantastic B2B services; but to […]
The success of your content marketing always rests on whether you’re getting the right message in the right format to the right audience and in the right way. It sounds simple in theory but you’d be amazed at how many (small!) businesses can’t work this out. Identify your audience? Are you selling services, consulting, products, you name […]
If you’re starting a new online business – or transitioning your existing business to the web – and have decided to use content marketing to promote your business and build your brand, you’re probably hoping it will yield results very quickly. Or even immediately! The bad news is it won’t. After three months you probably won’t’s see […]
One of the things that are hardest for businesses to embrace content marketing is that it involves a change of mindset, as well as a change of strategy. You have to start thinking like a publisher. Are you ready? Now I know that your company might build great widgets or offer super fantastic B2B services; but to get […]
We have used several blogs to discuss the content on your web page. Strong content is one of the best SEO tools your business can use to increase your website traffic and search engine visibility. We have already covered preparing to write content, building credibility, and writing actionable content. This blog is going to focus […]
The old adage “build it and they will come” doesn’t apply to business blogging anymore. The Net’s awash with noise and for your business blog to stand head and shoulders above the rest –no matter what kind of business you’re in– you need to invest time, energy and effort. You also have to write with […]