Email Marketing – Top 3 Misconceptions
Are you tired of your email campaigns flopping? Email marketing has exploded over the last few years – just look at our overstuffed inboxes. To stand out from other marketers vying for attention, you’ll need to learn what email marketing strategies work and all the tactical elements that maximize these strategies.
While email marketing has been around for several years it is still largely misused and millions of dollars are wasted on campaigns that never had a chance.
As the founder and digital marketing consultant for a clients & small business, I continue to see companies that have the budget for digital marketing but need massive help with their strategy and technique in order to see results.
I’ve been responsible for reviving email campaigns that failed and turning them into winners. It’s my job and directly related to how I get paid. With that being said, we need to understand where we are doing mistakes which cause failure to email marketing campaigns.
Email Marketing Misconceptions that Lead to Poor Performance and Email Campaign Failure…
Email Marketing Misconception #1:
“If I rent a good list that delivers to my target audience, my campaign will be successful.”
So many marketers believe that 80% of a campaign is getting a good list. While this is true, I’ve seen many times where two companies (competitors) will rent the same list with dramatically different results. Don’t get me wrong, the list is important, but the email creative is just as important if not more.
Email Marketing Misconception #2:
“I have a great product that people have to buy so my campaign will be successful.”
If you have a great product with the features your audience is looking for that is key. But its not a determination of success. I say this because I’ve seen companies with great products and a targeted list launch campaigns that either flop or fail to meet their full returns potential.
Email Marketing Misconception #3:
“People signed up to receive our email offers so our promotions will be successful.”
Congratulations for having a house email list, this is a huge step in the right direction, but this notion is False.
How many emails do you receive each day? Do you receive offers from companies that you requested email from? Now the big question… Do you open them all? Do you even open half of them? I know I don’t, there simply aren’t enough hours in the day.
These common misconceptions lead to companies losing lots of money in failed campaigns and wasted opportunities.