Posted by Vengat Owen

Sharing Different Sides of You with Social Media – Talk Differently

Sharing Different Sides of You with Social Media – Talk Differently

Different people want to know different things about you and your company. Some folks want the latest news. Others want tips or hints on how to get the best out of existing products.

If you’re using a variety of communication tools to talk with customers –blogs, Twitter, Facebook, etc– it can be a good idea to use different strategies with each medium.

For example, Twitter is great for telling people what you’re doing right now. If you’re a restaurant, say, and you tweet out a “10% off today’s lunch special for the first 10 people to DM us right away” this is going to strike a different chord than blogging “How to Make the Perfect Spaghetti Sauce”.

A blog is ideal for showing in more detail the things you are thinking about, rather than actually doing.

Facebook Fan Pages, on the other hand, is a great way of sharing pictures, short quips and asking followers questions.

A client I’ve worked with, for example, uses Facebook to show upcoming marketing material, to get an idea of whether it will strike a chord with the community.

The relative ease of Facebook’s commenting feature means it’s great for getting instant feedback.

What About You?

Are you using social media tools to go on about the same continuous message? Or are you using them to talk to different people about different aspects of your business?

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Vengat Owen

With almost a decade of practice in digital marketing, I am an experienced digital marketing trainer and consultant. Giving back to the community and philanthropy are important personal goals of mine.

Comments ( 4 )

  1. GandG parlour
    For a Any business they look for profit , but giving the 10% discount doesn't it affect your profit? This is a great strategy but this will be effect for a startup?
    • Vengat Owen
      Certainly, but when you look into the big picture, for any business, initially they need to focus on customer base instead of profit.
  2. vertis
    content could have been more elaborate and in-depth, as a digital enthusiast i expect more info and practical ideas that i can directly relate to, twitter & Fb is fine but there is life beyond them, please share more insights with multi examples which are varied...cheers
    • Vengat Owen
      Hi thanks for your valuable feedback. I’ll try to add more insights and examples on upcoming contents.

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